Pay-Per-Lead Program Example

Complete example showing contract and invoice for a sample HVAC company client

Blank Contract Template Blank Invoice Template

📄 SAMPLE CONTRACT - For Reference Only

PAY-PER-LEAD SERVICE AGREEMENT

Performance-Based Lead Generation Services

Contract Number: WB-PPL-2025-001

Date: January 15, 2025

1. PARTIES TO THIS AGREEMENT

Service Provider ("Contractor")

Wesley Borgmans

U.S.-Registered Independent Specialist

Remote Team Serving U.S. Businesses Nationwide

[email protected]

+32 497 28 28 58

Business Entity:

WJB Holdings LLC

2050 North Andrews Avenue, Unit 102 PMB1075

Miami, Florida 33101, United States

Client

Business Name:

CoolBreeze HVAC Services LLC

Contact Person:

Michael Thompson

Email:

[email protected]

Phone:

(555) 123-4567

Service Address:

789 Main Street, Phoenix, AZ 85001

2. PROGRAM DETAILS

Service Type:

Emergency HVAC Repair Services (AC Repair, Heating, Emergency Services)

Service Area:

Phoenix Metro Area (20 mile radius)

Start Date:

January 22, 2025

Business Hours:

24/7 Emergency Line (Regular hours: Mon-Fri 8AM-6PM, Weekend: 9AM-3PM)

3. QUALIFIED LEAD DEFINITION

For this agreement, a qualified lead is:

Phone Call: Minimum 60 seconds duration with clear HVAC service need

Form Submission: Completed emergency request form with valid contact info

Service Area: Within Phoenix Metro (20 mile radius from 789 Main St)

Business Hours: 24/7 accepted (emergency line always monitored)

Service Intent: Genuine HVAC repair/installation need (not price shopping only)

4. PAYMENT TERMS

PAYMENT REQUIRED BEFORE CAMPAIGN LAUNCH:

Setup Fee: $347 (one-time)

Test Package (First 10 Leads): $700 prepaid
(10 leads × $70 each = $700 paid in advance)

Total Due Before Start: $1,047

Campaign begins after this payment is received

Pricing Structure:

Setup Fee (One-time)	$497 $347
Per Lead - First 10 (Test Package)	$75 $70 each
Per Lead - 15-20 Leads	$65 each
Per Lead - 25+ Leads	$60 each
Monthly Ad Budget (Client pays Google/Facebook)	$850 - $1,500 minimum

Payment Schedule:

• Before Launch: Setup Fee + First 10 Leads ($1,047 total)

• After First 10 Leads: Monthly billing at tiered rates (NET 7 days)

SIGNATURES

Service Provider

Signature:

Wesley Borgmans

Printed Name:

Wesley Borgmans

Date:

January 15, 2025

Client

Signature:

Michael Thompson

Printed Name:

Michael Thompson

Date:

January 15, 2025

📊 SAMPLE INVOICE - For Reference Only

INVOICE

Pay-Per-Lead Services

Invoice Number:

WB-PPL-2025-002

Date: March 1, 2025

Billing Period: February 1-28, 2025

Payment Due: March 8, 2025

Program Details

Service Type:

Emergency HVAC Repair Services

Service Area:

Phoenix Metro Area

From:

Wesley Borgmans

WJB Holdings LLC

[email protected]

+32 497 28 28 58

Invoice To:

Business Name:

CoolBreeze HVAC Services LLC

Address:

789 Main Street

Phoenix, AZ 85001

Email:

[email protected]

Services Provided - February 2025

Note: This invoice reflects February leads. The initial payment of $1,047 (setup fee + first 10 leads) was paid before campaign launch in January.

Description	Qty	Rate	Amount
Qualified Leads Delivered Phone calls and forms meeting qualification criteria Phone Leads: 14 Form Leads: 4	8 billed leads	$65.00 per lead	$520.00
Tiered Pricing Calculation for February: Campaign Launch (January): • Setup Fee ($347) + First 10 leads prepaid ($700) = $1,047 ✓ PAID February Deliveries (This Invoice): • 18 total leads delivered in February Breakdown: • First 10 leads: 10 × $70 = $700 (Test Package - prepaid in January) ✓ PAID • Additional 8 leads: 8 × $65 = $520 (15-20 volume tier) February Amount Due: $520 (8 additional leads only)
TOTAL DUE:	$520.00

Description

Qty

Rate

Amount

Qualified Leads Delivered

Phone calls and forms meeting qualification criteria

Phone Leads: 14

Form Leads: 4

billed leads

$65.00

per lead

$520.00

Tiered Pricing Calculation for February:

Campaign Launch (January):
• Setup Fee ($347) + First 10 leads prepaid ($700) = $1,047 ✓ PAID

February Deliveries (This Invoice):
• 18 total leads delivered in February

Breakdown:
• First 10 leads: 10 × $70 = $700 (Test Package - prepaid in January) ✓ PAID
• Additional 8 leads: 8 × $65 = $520 (15-20 volume tier)

February Amount Due: $520 (8 additional leads only)

TOTAL DUE:

$520.00

February 2025 Performance Summary

Lead Breakdown:

Total Leads Delivered:	18
Phone Calls:	14
Form Submissions:	4
Disputed/Credited:	0

Campaign Performance:

Ad Spend (Client): $1,350.00

Cost Per Lead: $75.00

Lead Fees (This Invoice): $520.00

Monthly Investment: $1,870.00

Payment Due: March 8, 2025 (NET 7 Days)

Late payments will incur a 2.5% late fee

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Pay-Per-Lead Program Example

PAY-PER-LEAD SERVICE AGREEMENT

1. PARTIES TO THIS AGREEMENT

Service Provider ("Contractor")

Client

2. PROGRAM DETAILS

3. QUALIFIED LEAD DEFINITION

4. PAYMENT TERMS

Pricing Structure:

SIGNATURES

Service Provider

Client

INVOICE

Program Details

From:

Invoice To:

Services Provided - February 2025

February 2025 Performance Summary

Lead Breakdown:

Campaign Performance:

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Services

Company

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